At a celebratory awards dinner in Manchester on Tuesday 10th January 2012, Peter Cullen, Commercial Director of Portfolio Partners and Steve Wescott, Managing Director of Cecil Macdonald presented Sarah Davenport from Thomas Cook with a super sized cheque for £12,000.00, which was the top prize in a recent cabin crew super incentive. The programme was organised by Alpha in conjunction with Portfolio Partners & Cecil Macdonald, to motivate Thomas Cook cabin crew to increase sales of Pringles, Stella Artois, Magners Irish Cider.
A further 10 cabin crew from bases around the UK were also each presented with a runners up prize of £100 in John Lewis vouchers.
The super incentive, which was exclusively designed for Thomas Cook and based on the success of the WIN A MINI incentive the previous year, ran for 6 months from May – October 2011. Cabin crew across all 11 UK bases were incentivised to compete for the big prize through driving sales of Pringles, Stella Artois and Magners Irish Cider. The best selling crew member from each base attended the awards and Ali Watson, Cabin Services Director, Thomas Cook selected the winner from a lottery style draw on the night.
Peter Cullen from Portfolio Partners commented, “This type of super incentive has once again proven itself to be a successful motivator in driving sales and we were delighted to be able to support a prize of this value. It certainly helps keep our brands in the spotlight where the crew are concerned. The Alpha/Thomas Cook team really get behind it and the results speak for themselves.”
Chloe Lerner, Buying Manager, Alpha Inflight Retail said, “The super incentive mechanic has worked very well for Thomas Cook and it is a delight to work in close partnership with the team on initiatives which deliver great results for all concerned - the airline, the crew, the brands and the consumer. Portfolio Partners and Cecil Macdonald are hugely supportive and we look forward to working with them on future exciting incentive ideas.”
Notes to editors:
Cecil Macdonald
Established in 1947, the Cecil Macdonald group of companies has over 60 years experience as a specialist distributor to the travel retail sector. Delighted and proud to be representing over 30 of the world’s most iconic brands they constantly strive to deliver the highest level of customer service to their brands, airlines, airport retailers, ferries, cruise operators and HM Forces.
The three parts of the business, Cecil Macdonald, Ambassadors Choice and Duty Free Warehouses, provide specialist services including sales, marketing and distribution across categories which include wine, spirits, beers, confectionery, fragrance, gifts and skincare.
The brand portfolio includes Stella Artois, Magners, Tia Maria, Campari, Gucci, Dolce & Gabbana and Paco Rabanne, and route to market solutions for Coty, YSL, Mars, Nestle and Cadburys.
Portfolio Partners
For over 10 years, Portfolio Partners have been market leaders in supplying major airline carriers throughout the UK, Europe, USA and the Middle East with an extensive range of branded food products and meal packs.
Specialising in the travel business, they represent over 20 global brands including Pringles, Coca Cola, McVities, Kellogg’s, Walkers Shortbread, Bel Cheese, Jacobs, LWWF and Premier Foods, incorporating many of these products in a range of premium-branded snack boxes.
Portfolio Partners are directly involved in all areas of the sales process from product sourcing, crew training & sales incentives, to direct marketing, brand promotions and award winning creative product design. They offer a truly exceptional range of branded products with a proven track record in food development and marketing, enabling them to supply global airlines with a comprehensive on-board range.
The company prides itself on working closely with suppliers and customers, ensuring both fulfil their Travel Market objectives of maximising sales and revenue requirements through product placement and advertising.
For more information contact:
Avril Appleyard
Appleyard Communications Limited
+44 (0) 1753 850103
+44 (0) 7958 335985
www.appleyardcommunications.com/